I’ve always had a dream of owning my own lifted truck. It sounds ridiculous, but I always saw lifted Fords and lifted Rams and I knew that I wanted to get in to that world. Finally, on my third pick-up truck – I made the leap and dropped quite a bit of cash upgrading my truck. I loved it.
My apparel reflected my interests. American flags, trucks, brands, etc – and in my mind – I thought “F*ck it, why not just make my own?”